LO1: Know about the structures and techniques of television advertisements

Task One

• Working in groups of FOUR you will have 10 minutes to generate an idea for advertising a product
• The products will then get passed around and each group will have another 10 minutes to generate ideas for another product
• Products move around the room until every group has come up with an idea for each product
• Groups then present their ideas to the rest of the group
• You will then upload your ideas along with your products to your blog

Deadline for task one: Friday 24th February

Task Two

• Gather examples of Television adverts (at least 4 different examples) and compare each referencing their structure, techniques and audience classifications.
• Upload your adverts to your blog account and analyse them using the following criteria 

Examples of adverts you could look at (do not just use these examples - find your own)

Form	Is your advert: realist narrative, anti-realist narrative, animation, documentary, talking heads or  stand alone
Style	humorous, surreal, dramatic or parodic
codes and conventions	Camera angle, shot, iconography, editing, lighting, sound, music
Computer graphics	Special effects (SFX)
Techniques	Hidden and overt messages; emotional responses or association, eg solution to a problem, fear, concern, compassion, self-perception, social position; celebrity endorsement
Characteristics of products or services	benefits offered; advantages over other similar products; unique selling proposition (USP); lifestyle appeal; brand identity
Regulation	Advertising Standards Authority (ASA); Ofcom

You will need to discuss the structures and persuasive techniques of a varied selection of advertisments in such a way that you will develope your ideas critically (that is; compare, assess and discriminate) Points made will need to be justified with supporting 

arguments
Deadline for task two: Friday 2nd March

Task Three
You will also need to look at the sound track of your chosen adverts and discuss why they have been used. Look at ALL of the following techniques 

1. Voice over
2. Dubbing
3. Jingles
4. Music tracks
5. Special sound FX

Top 20 songs used in TV adverts

Deadline for task two: Friday 2nd March

Task Four

'Whats it for?'

Individual presentation - Describe the purpose and impact of advertising production for 
television
Please see 'help with tasks' post - there you will find SOME information on answering this question - you will however need to research into this topic yourselves
You will start this essay in class and finish for homework if you run out of time
Deadline for task two: Friday 2nd March